BRANDING. ILLUSTRATOR. PHOTOSHOP
A Honolulu based pastry chef is opening the first ever donut truck in Hawaii. The branding needed to be fun and inviting, and give off a funky, urban vibe. I decided to stick with the traditional pink donut box color since it is universally recognizable and happens to be the owner's favorite color. The logotype was hand created in a brush script style that is extra thick and fluffy, just like donut dough.