DONUTS DOUGH

 

BRANDING. ILLUSTRATOR. PHOTOSHOP

[freelance]

 

A Honolulu based pastry chef is opening the first ever donut truck in Hawaii. The branding needed to be fun and inviting, and give off a funky, urban vibe. I decided to stick with the traditional pink donut box  color since it is universally recognizable and happens to be the owner's favorite color.  The logotype was hand created in a brush script style  that is extra thick and fluffy, just  like donut dough.