LA RESISTANCE

 

LOGO DESIGN. ILLUSTRATOR

[freelance]

 

LA Resistance is a fitness company creates workout equipment for both men an women. The type is a thick, sans-serif font which appeals to the intensity of the fitness brand, while maintaining a minimal, urban LA feel. The owner wanted both men and women to feel comfortable using their products. I created a non gender-specific figure  of strength and resistance to represent the brand.