BRANDING. ILLUSTRATOR + PHOTOSHOP
Okashi, which translates to "snack" in Japanese, is the new name for a line of medical marijuana edible treats. The industry is booming with recent legalizations, and clientele is changing. Okashi's branding goal is to appeal to millennials first and foremost. Think, an LA Instagram model looking for a quality high, but who also makes most of her shopping decisions solely on the aesthetic of a product. The Okashi line is sleek, and luxurious, but still appealing to the fun-loving, OG cannabis consumer.